The melding of cultural and commercial worlds within a 75 story expansion tower produces a unique problem and opportunity for the exploration of program and aesthetic. The MoMA Expansion is a mixed-use tower that has a dispersion of programs and a variety of expressions which blur and intermingle across the tower, creating a tower typology that is much more like an urban city than a tower.
Using three distinct organizations, the MoMA expansion explores the programmatic expressions ranging from the intimate, the sleek/modern, and the highly articulated; which start to blend between these conditions to make a numerous range of organizational conditions. The exploration through these variations has created a rare look into migrating programmatic adjacencies and experiential effects; and begins to truly meld the cultural and commercial aspects of this project.
New York, NY